Entrance Tunnel

Having completed the identities and related marketing materials for both the Top Drawer and Home show, KentLyons were asked design the new joint show at Earls Court.

We created a 90 metre entrance tunnel that featured typographical messages and product display windows that gave the visitors a guide to the products on display in each show.

A key part of the job was to create an overall show identity that would unite the two shows and allow them to happily exists in the same space. A grid of coloured blocks created a common language for the two shows.

Plumen light bulbs suspended from coloured NUD Collection cables were used for the lighting in the tunnel and in the two bar areas.

Reception

Product Displays

Bar Area

2.7m high lettering formed the walls of the Home & Dry bar. The lettering helped to create an intimate space that was still very connected to the show.

Toast Bar: Custom painted Rowlett Rutland toasters in Home brand colours.

Signage

A system of free-standing totems and hanging zone banners was implemented for the show signage.

A wayfinding system that guided the visitors from the grounds entrance to the show halls was planned and included archways, floor graphics and large 3 x 3 metre logo cubes.

Flooring

Shades of coloured carpet were used to denote the different areas of the show.