Top Drawer & Home Show
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Entrance Tunnel
Having completed the identities and related marketing materials for both the Top Drawer and Home show, KentLyons were asked design the new joint show at Earls Court.
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We created a 90 metre entrance tunnel that featured typographical messages and product display windows that gave the visitors a guide to the products on display in each show.
A key part of the job was to create an overall show identity that would unite the two shows and allow them to happily exists in the same space. A grid of coloured blocks created a common language for the two shows. -
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Plumen light bulbs suspended from coloured NUD Collection cables were used for the lighting in the tunnel and in the two bar areas.
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Reception
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Product Displays
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Bar Area
2.7m high lettering formed the walls of the Home & Dry bar. The lettering helped to create an intimate space that was still very connected to the show.
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Toast Bar: Custom painted Rowlett Rutland toasters in Home brand colours.
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Signage
A system of free-standing totems and hanging zone banners was implemented for the show signage.
A wayfinding system that guided the visitors from the grounds entrance to the show halls was planned and included archways, floor graphics and large 3 x 3 metre logo cubes. -
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Flooring
Shades of coloured carpet were used to denote the different areas of the show.
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Video